{"id":669,"date":"2015-11-06T18:25:05","date_gmt":"2015-11-06T18:25:05","guid":{"rendered":"http:\/\/www.nutrabusiness.com\/?p=669"},"modified":"2015-11-11T22:29:05","modified_gmt":"2015-11-11T22:29:05","slug":"product-claims-that-speak-to-consumers","status":"publish","type":"post","link":"http:\/\/www.nutrabusiness.com\/product-claims-that-speak-to-consumers\/","title":{"rendered":"Product Claims That Speak to Consumers"},"content":{"rendered":"<p>According to the Hartman Group\u2019s 2014 Organic &amp; Natural Report, 29% of adults bought more local, 28% organic, 25% natural and 23% non-GMO foods last year; 27% of adults buy organic to avoid GMOs.<\/p>\n<p>When marketing a new supplement product to your customer base, it is important to know what terms consumers are drawn to. Above is a chart with data taken from the FMI 2015 U.S. Grocery Shopper Trends Report.<\/p>\n<p>Whole grain is at the top of the list. When speaking specifically about supplements, the top terms that could apply are &#8220;High fiber&#8221;, &#8220;No artificial ingredients&#8221;, &#8220;Natural&#8221;, and &#8220;Non-GMO&#8221;.<\/p>\n<p>To better view this chart, <a href=\"http:\/\/www.nutrabusiness.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-06-at-11.28.37-AM.png\">click on image.<\/a><\/p>\n<p><span style=\"line-height: 1.71429; font-size: 1rem;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the Hartman Group\u2019s 2014 Organic &amp; Natural Report, 29% of adults bought more local, 28% organic, 25% natural and 23% non-GMO foods last year; 27% of adults buy organic to avoid GMOs. When marketing a new supplement product to your customer base, it is important to know what terms consumers are drawn to. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[24,37,35],"class_list":["post-669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business","tag-private-label-2","tag-whole-sale-supplements"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/posts\/669"}],"collection":[{"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":12,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"predecessor-version":[{"id":706,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/posts\/669\/revisions\/706"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/media\/675"}],"wp:attachment":[{"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nutrabusiness.com\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}